Alongside revamping Exponentially's website, we embarked on a project to redevelop their app to better articulate its value alongside the rapid experimentation framework. Initially called “The Exponentially App”, we landed on a new name that tied in with their service offering and packed some punch: Rapidly.
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For a fresh look and feel, Rapidly adopted indigo and lavender purples from Exponentially's colour palette, with teal accents, while incorporating the rounded appearance of Exponentially's 'E' into Rapidly's 'R' to establish a visual connection between the brands.
It resolves any confusion between Exponentially and the app, and enables businesses to clearly see the benefits of both the service and the product. Now, potential users can understand the app's purpose and its integral role within the rapid experimentation process, further enhancing Exponentially's comprehensive approach.
