They sought our expertise to rebrand and rebuild their Australian branch's website. The goal was to differentiate it from their Indian counterpart due to distinct markets and messaging requirements. Through our discovery process, we identified the need for a clean, modern brand identity that effectively communicates their tech and AI expertise in an easy-to-understand manner.
The logo incorporated a chevron shape to symbolise their AI-focused work. And, for the website, we ensured that each page clearly articulated their services in a way that resonates with Australian businesses. We included a dedicated page explaining the benefits of their services for organisations Australia-wide, highlighting the value proposition. The website's user-friendly design guarantees easy navigation to explore the various services provided by Optisol.
The new brand identity aligns seamlessly with the Australian business context, enabling potential clients to understand how Optisol's solutions can enhance their processes and address their unique challenges.
