Intuitive tech solutions for complex business challenges

Branding and identity
Marketing & communications
Websites and applications

Optisol is an organisation specialising in AI, machine learning, and Cloud-based services for enterprises and SMEs.

They sought our expertise to rebrand and rebuild their Australian branch's website. The goal was to differentiate it from their Indian counterpart due to distinct markets and messaging requirements. Through our discovery process, we identified the need for a clean, modern brand identity that effectively communicates their tech and AI expertise in an easy-to-understand manner.

To achieve this, we crafted a new brand identity that balanced professionalism with approachability, utilising burnt orange and dark navy colors for a bold yet serious impression.

The logo incorporated a chevron shape to symbolise their AI-focused work. And, for the website, we ensured that each page clearly articulated their services in a way that resonates with Australian businesses. We included a dedicated page explaining the benefits of their services for organisations Australia-wide, highlighting the value proposition. The website's user-friendly design guarantees easy navigation to explore the various services provided by Optisol.

With the successful completion of the project, Optisol now boasts a modern and accessible website that conveys their friendly approach and expertise.

The new brand identity aligns seamlessly with the Australian business context, enabling potential clients to understand how Optisol's solutions can enhance their processes and address their unique challenges.

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