Leading advocates for the awareness and prevention of family violence

Change for Sam
Websites and applications
Branding and identity

Change For Sam is a community-led initiative based in Phillip Island that aims to raise awareness and prevention of family violence.

As our long-term pro bono partner, we have supported Change For Sam since their inception in 2018.

In 2023, after the long-awaited prosecution of Sam’s perpetrator, Change for Sam was able to tell Sam’s story in more concrete terms and ready to enter a new phase in their journey.

They were looking to shift their branding and digital experience to reach a wider audience, expand their impact, and attract new funding opportunities in the name of supporting individuals and families affected by family violence.

The refined brand and website, designed to be visually warm and supportive, user-friendly, and informative.

It has enabled Change For Sam to gain increased visibility, and communicate their mission and activities more effectively, driving more action and support for people affected by family violence. Their new identity has supported the maturation of their organisation into an established entity, opening doors for new funding opportunities to sustain and expand their impact for the long term.

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