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Expertise

Design, Strategy, Communications

Platforms

Squarespace, Thinkific

Deliverables

Photography, UI, UX, Logotype, etc

Check it out!

See the site

Youth Live4Life is a registered health promotion charity, bringing rural and regional communities together to improve youth mental health and wellbeing. Their incredible work empowers people to implement Live4Life — the only mental health education and youth suicide prevention model designed specifically for rural and regional groups.

The Opportunity

Youth Live4Life reached out to us following our work on 100 Story Building’s website. They were impressed by our ability to clearly articulate a social enterprise’s message in a fun and clear way and were looking for the same help with their own site. The brief was that they needed to communicate the seriousness of the subject matter and complexity of the business in a way that is easy to understand and engaging to readers.

Live4Life website; our community impact.

Our process

We kicked off the project with our discovery workshop, which helped us understand the Youth Life4Life team, their organisation and their mission. We discussed the existing website, what was working, and what we could improve upon, and came to the understanding that while the focus of the charity is on young people, the website is also for families, schools, communities and, importantly, current and potential donors who might be looking for information.

We set out to create a youth-centric and friendly site that focused on providing resources for rural communities while also attracting donors. We determined that the key messages they were conveying remained mostly the same across their various audiences, so this influenced the centralised design of the site and the tone in which we communicated their goals.

We used our collaborative process to run the copywriting and website build in tandem. Using some of the existing written and visual content, we were able to alter it as needed to reflect the brief.

Accessibility was at the forefront of our minds when building out the website and copy. The challenge here arose from the brand identity colours: bright pink, blue and green. These colours can be difficult to read or interpret depending on the background, so a conscious choice was made to have a black and white base for the site, utilising the brand colours as highlights for emphasis and in places where text would still be easily visible.

Live4Life website on an iPhone.

The Outcome

Youth Live4Life were thrilled with the website and were excited for the community to start using it, knowing that it clearly articulates their resources and the great work they do. Speckle is passionate about mental health and well-being, so having the opportunity to help an organisation whose very mission is to promote it in rural communities was a joy for our team.