Looking through the brand guidelines and identity we also wanted to play on the numerical aspects of their identity, using the numbering as an anchor in the website assets as a play on the name “1010”.
As it was acting as the site’s design, the copy was highly considered. For such a pared-back design to work, it was crucial that the niche subject matter was technically accurate whilst also conveying the collaborative, innovative, and future-thinking nature of 1010 Capital’s business.
The next cab off the rank was photography. We spent a day at their office, exploring how to tell their brand story with imagery in a very minimal context. We came out with many great shots, but we opted to pick one particular image that was angular, modern and showed 1010’s different perspective (literally!)