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1010 Capital came to us via word of mouth referral through our friends at Swear Words. The brief was to create a modern, minimal, and clean website – something that felt different from other players in the industry. They wanted their online presence to invoke a sense of being boutique, high-end, and exclusive, but paired with the feeling of being relationship and values-driven.

We led the project with our discovery session, where we spent time with the 1010 Capital team to pinpoint their fundamental values and aspirations for the business and to discuss the architecture of the site. It was important for us to identify how to create a space that accurately represented their business.

Once we were clear on 1010 Capital’s vision, we began designing high-level wireframes of what we envisioned for the site. Thanks to 1010’s clear vision, we were able to create a layout that resonated well with their team.

We then went into the design and copy phase in tandem because we wanted to do something bold to achieve the crisp and clean look that 1010 Capital were after, which required copy to do a lot of the heavy lifting. We designed their website based almost entirely on black & white copy – a creative direction that paid off, with the site looking fresh, modern, and unique.

Looking through the brand guidelines and identity we also wanted to play on the numerical aspects of their identity, using the numbering as an anchor in the website assets as a play on the name “1010”.

As it was acting as the site’s design, the copy was highly considered. For such a pared-back design to work, it was crucial that the niche subject matter was technically accurate whilst also conveying the collaborative, innovative, and future-thinking nature of 1010 Capital’s business.

The next cab off the rank was photography. We spent a day at their office, exploring how to tell their brand story with imagery in a very minimal context. We came out with many great shots, but we opted to pick one particular image that was angular, modern and showed 1010’s different perspective (literally!)

We’re thrilled to have helped 1010 Capital create an online presence that they can be proud of, that accurately articulates and validates their values-aligned service offering. 1010 Capital are world-class at what they do, and we were delighted to be able to convey the holistic, end-to-end nature of their business.