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Design, Strategy, Communications


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Photography, UI, UX, Logotype, etc

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100 Story Building works with marginalised children and young people in Melbourne’s west, running creative writing projects and storytelling workshops designed to improve students’ literacy, sense of belonging, creativity and confidence.

The Opportunity

100 Story Building needed a content and social media strategy to help them communicate with their key audience groups: parents, teachers, schools, funders, community partners and, most importantly, children and young people. In the beginning, their communication needs focused on translating recruitment opportunities and business growth; however, this expanded to include other programs and content over time.

Their social media platforms also needed to showcase the work they were continuing to do throughout the COVID-19 pandemic, emphasising that they were still actively undertaking their mission to bring arts education to young people and schools in Melbourne’s west.

100 Story Building Instagram

The Process

Having worked with 100 Story Building on previous content and design work before, we already had a deep understanding of their business. We knew that they already had an established social media presence and understood who they were targeting with their online messaging.

The social media marketing was supplemented with event-based content marketing strategies, including an End Of Financial Year EDM campaign. Our team created a number of thought leadership pieces for the 100 Story Building blog that focused on sharing their excellent work and advice with teachers, senior educators, community members and potential donors.

Our understanding of their organisation and tone of voice led to a fast-paced yet smooth project, allowing us to implement a positive, child-centric, adventurous and fun tone across their platforms and email marketing strategy.

Children drawing.

The Outcome

We’re immensely proud of the work we’ve been able to accomplish with 100 Story Building. Over the months that we’ve partnered with them on their content marketing strategy, they’ve gained hundreds of new followers on Instagram and have delivered 45+ email marketing campaigns, ensuring high-level engagement with the community to continue their incredible work.